As the co-founder of Petfulness, he has a personal rescue tally that includes dogs, cats, a raven, and a duck. He always wanted to write about his love for pets ever since his blogging journey began in 2003.

His professional path took him through business and technology, where he founded nearly a dozen companies over the years. The journey of taking a product or startup from an idea stage to actual maturity is a quest in itself. Additionally, as co-founder of a knowledge-sharing platform (Deepstash), he brings experience in building products that inspire and educate.

He built Petfulness from the ground up and left his mark on the project, from day one. Everything had to be right, from categories to what was to be included in pet breed profiles, the design and especially the way the articles are written. Sources and references must always be present on all articles, and everything is reviewed by a full-time team of experienced practicing veterinarians, before being published.

He also recently finished his classes and got his Veterinary Assistant diploma, more out of care and passion, rather than necessity.